{
  "sample": true,
  "notice": "Kalvenor Systems and all companies in this example are fictional.",
  "client": {
    "slug": "kalvenor",
    "name": "Kalvenor Systems (SAMPLE DATA)",
    "domain": "kalvenor.example"
  },
  "baseline_id": "baseline-kalvenor-v11",
  "runs": [
    {
      "run_id": "run-1",
      "contract_version": "1.1",
      "method_version": "1.1",
      "instrument_scope": "single turn, API based, logged out, gl=us, hl=en",
      "question_set_hash": "kalvenor-v11-fsm-35",
      "method_note": "Thirty five buyer questions in four slots, five engines, three scheduled runs of every pair, and further runs on any pair whose verdicts disagreed. Every rate carries its numerator, its denominator and a 95 percent Wilson interval.",
      "expected_observations": 175,
      "repeat_reason": "scheduled",
      "slot_mix": "{\"core\":50,\"role\":50,\"use_case\":50,\"evaluation\":25}",
      "engines_configured": "[\"chatgpt\",\"claude\",\"google_ai_mode\",\"google_aio\",\"perplexity\"]",
      "config_questions": 35,
      "config_engines": 5,
      "config_repeats": 3,
      "started_at": "2026-07-08T08:03:00.000Z",
      "completed_at": "2026-07-08T16:59:00.000Z",
      "ingested_at": "2026-11-03T00:00:00.000Z"
    },
    {
      "run_id": "run-2",
      "contract_version": "1.1",
      "method_version": "1.1",
      "instrument_scope": "single turn, API based, logged out, gl=us, hl=en",
      "question_set_hash": "kalvenor-v11-fsm-35",
      "method_note": "Thirty five buyer questions in four slots, five engines, three scheduled runs of every pair, and further runs on any pair whose verdicts disagreed. Every rate carries its numerator, its denominator and a 95 percent Wilson interval.",
      "expected_observations": 175,
      "repeat_reason": "scheduled",
      "slot_mix": "{\"core\":50,\"role\":50,\"use_case\":50,\"evaluation\":25}",
      "engines_configured": "[\"chatgpt\",\"claude\",\"google_ai_mode\",\"google_aio\",\"perplexity\"]",
      "config_questions": 35,
      "config_engines": 5,
      "config_repeats": 3,
      "started_at": "2026-07-10T08:03:00.000Z",
      "completed_at": "2026-07-10T16:59:00.000Z",
      "ingested_at": "2026-11-03T00:00:00.000Z"
    },
    {
      "run_id": "run-3",
      "contract_version": "1.1",
      "method_version": "1.1",
      "instrument_scope": "single turn, API based, logged out, gl=us, hl=en",
      "question_set_hash": "kalvenor-v11-fsm-35",
      "method_note": "Thirty five buyer questions in four slots, five engines, three scheduled runs of every pair, and further runs on any pair whose verdicts disagreed. Every rate carries its numerator, its denominator and a 95 percent Wilson interval.",
      "expected_observations": 175,
      "repeat_reason": "scheduled",
      "slot_mix": "{\"core\":50,\"role\":50,\"use_case\":50,\"evaluation\":25}",
      "engines_configured": "[\"chatgpt\",\"claude\",\"google_ai_mode\",\"google_aio\",\"perplexity\"]",
      "config_questions": 35,
      "config_engines": 5,
      "config_repeats": 3,
      "started_at": "2026-07-12T08:03:00.000Z",
      "completed_at": "2026-07-12T16:59:00.000Z",
      "ingested_at": "2026-11-03T00:00:00.000Z"
    },
    {
      "run_id": "run-4",
      "contract_version": "1.1",
      "method_version": "1.1",
      "instrument_scope": "single turn, API based, logged out, gl=us, hl=en",
      "question_set_hash": "kalvenor-v11-fsm-35",
      "method_note": "Thirty five buyer questions in four slots, five engines, three scheduled runs of every pair, and further runs on any pair whose verdicts disagreed. Every rate carries its numerator, its denominator and a 95 percent Wilson interval.",
      "expected_observations": 24,
      "repeat_reason": "disagreement",
      "slot_mix": "{\"core\":24}",
      "engines_configured": "[\"chatgpt\",\"claude\",\"google_ai_mode\",\"google_aio\",\"perplexity\"]",
      "config_questions": 8,
      "config_engines": 5,
      "config_repeats": 3,
      "started_at": "2026-07-14T08:03:00.000Z",
      "completed_at": "2026-07-14T16:56:00.000Z",
      "ingested_at": "2026-11-03T00:00:00.000Z"
    }
  ],
  "questions": [
    {
      "question_id": 1,
      "slot": "core",
      "question_text": "What is field service management software?"
    }
  ],
  "observations": [
    {
      "id": "observation-d63c651c-456e-4da5-8ed3-a562be38880a",
      "client_id": "client-kalvenor",
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      "repeat_index": 1,
      "repeat_reason": "scheduled",
      "model_string": "not reported",
      "instrument_scope": "single turn, API based, logged out, gl=us, hl=en",
      "brand_named": 0,
      "domain_cited": 0,
      "position_rank": null,
      "position_band": null,
      "position_basis": null,
      "competitors_checked": [
        "Northvale FSM",
        "Asterforge",
        "Verano FSM",
        "Trakwell",
        "Orbit Field",
        "Cindermark"
      ],
      "competitors_found": [
        "Orbit Field"
      ],
      "cited_urls": [
        "https://trakwell.example/core/1",
        "https://softwarecompare.example/core/1"
      ],
      "cited_urls_count": 2,
      "cited_urls_truncated": 0,
      "engine_error": null,
      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Orbit Field. Kalvenor Systems is not named in this answer. The answer advises checking offline behaviour, contract length and data export before signing.",
      "answer_len": 238,
      "observed_at": "2026-07-08T09:07:00.000Z",
      "contract_version": "1.1"
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    {
      "id": "observation-6347bf90-b76b-4463-8c38-b2adcce9662a",
      "client_id": "client-kalvenor",
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      "brand_named": 1,
      "domain_cited": 0,
      "position_rank": 4,
      "position_band": "below_top_three",
      "position_basis": "ordered_list",
      "competitors_checked": [
        "Northvale FSM",
        "Asterforge",
        "Verano FSM",
        "Trakwell",
        "Orbit Field",
        "Cindermark"
      ],
      "competitors_found": [
        "Northvale FSM"
      ],
      "cited_urls": [
        "https://veranofsm.example/core/1",
        "https://fieldservicereview.example/core/1",
        "https://operationsweekly.example/core/1"
      ],
      "cited_urls_count": 3,
      "cited_urls_truncated": 0,
      "engine_error": null,
      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM. Kalvenor Systems is named in this answer as an option for teams that need offline mobile work. The answer advises checking offline behaviour, contract length and data export before signing.",
      "answer_len": 289,
      "observed_at": "2026-07-08T09:07:00.000Z",
      "contract_version": "1.1"
    },
    {
      "id": "observation-d4d46a03-3028-4bdf-8629-31d2e77abaea",
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      "repeat_reason": "scheduled",
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      "instrument_scope": "single turn, API based, logged out, gl=us, hl=en",
      "brand_named": 0,
      "domain_cited": 0,
      "position_rank": null,
      "position_band": null,
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      "competitors_checked": [
        "Northvale FSM",
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        "Verano FSM",
        "Trakwell",
        "Orbit Field",
        "Cindermark"
      ],
      "competitors_found": [
        "Northvale FSM",
        "Trakwell"
      ],
      "cited_urls": [
        "https://servicebuyersguide.example/core/1",
        "https://trakwell.example/core/1",
        "https://hvacoperations.example/core/1"
      ],
      "cited_urls_count": 3,
      "cited_urls_truncated": 0,
      "engine_error": null,
      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM, Trakwell. Kalvenor Systems is not named in this answer. The answer advises checking offline behaviour, contract length and data export before signing.",
      "answer_len": 250,
      "observed_at": "2026-07-08T09:07:00.000Z",
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    {
      "id": "observation-098c9aec-f18e-4fbe-88e8-92a41d2158a4",
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      "competitors_checked": [
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      "competitors_found": [
        "Northvale FSM",
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      ],
      "cited_urls": [
        "https://servicetechforum.example/core/1",
        "https://orbitfield.example/core/1",
        "https://hvacoperations.example/core/1"
      ],
      "cited_urls_count": 3,
      "cited_urls_truncated": 0,
      "engine_error": null,
      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM, Trakwell, Orbit Field. Kalvenor Systems is not named in this answer. The answer advises checking offline behaviour, contract length and data export before signing.",
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      ],
      "competitors_found": [
        "Northvale FSM",
        "Orbit Field"
      ],
      "cited_urls": [
        "https://trakwell.example/core/1",
        "https://orbitfield.example/core/1",
        "https://kalvenor.example/platform/mobile-offline"
      ],
      "cited_urls_count": 3,
      "cited_urls_truncated": 0,
      "engine_error": null,
      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM, Orbit Field. Kalvenor Systems is named in this answer as an option for teams that need offline mobile work. The answer advises checking offline behaviour, contract length and data export before signing.",
      "answer_len": 302,
      "observed_at": "2026-07-08T09:07:00.000Z",
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      "competitors_found": [
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      "cited_urls": [
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      "cited_urls_count": 2,
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      "observed_at": "2026-07-10T09:07:00.000Z",
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      "competitors_checked": [
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      "competitors_found": [
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      "cited_urls": [
        "https://orbitfield.example/core/1",
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        "https://fieldservicereview.example/core/1"
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      "cited_urls_count": 3,
      "cited_urls_truncated": 0,
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      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM. Kalvenor Systems is not named in this answer. The answer advises checking offline behaviour, contract length and data export before signing.",
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      "competitors_found": [
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      "cited_urls": [
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        "https://trakwell.example/core/1"
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      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM, Trakwell, Orbit Field. Kalvenor Systems is not named in this answer. The answer advises checking offline behaviour, contract length and data export before signing.",
      "answer_len": 263,
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      "cited_urls": [
        "https://servicetechforum.example/core/1"
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      "observed_at": "2026-07-10T09:07:00.000Z",
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      "cited_urls": [
        "https://hvacoperations.example/core/1",
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        "https://servicebuyersguide.example/core/1"
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      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM. Kalvenor Systems is not named in this answer. The answer advises checking offline behaviour, contract length and data export before signing.",
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      "cited_urls": [
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        "https://trakwell.example/core/1"
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      "answer_full": "Buyers asking \"What is field service management software?\" are most often pointed to Northvale FSM. Kalvenor Systems is not named in this answer. The answer advises checking offline behaviour, contract length and data export before signing.",
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      "competitors_found": [
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      "cited_urls": [
        "https://asterforge.example/core/1",
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      "cited_urls_count": 2,
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            "observation-88645a5b-3d5d-4733-8d35-f14fc43801c7",
            "observation-fbca0219-e349-460e-8f5c-410920e34f4a"
          ],
          "brand_named_alongside": 1,
          "competitors_named_alongside": [
            "Northvale FSM",
            "Trakwell"
          ],
          "questions": [
            1
          ],
          "engines": [
            "claude",
            "google_ai_mode",
            "perplexity"
          ],
          "answers": 4
        },
        {
          "url": "https://hvacoperations.example/core/1",
          "domain": "hvacoperations.example",
          "observation_ids": [
            "observation-d4d46a03-3028-4bdf-8629-31d2e77abaea",
            "observation-098c9aec-f18e-4fbe-88e8-92a41d2158a4",
            "observation-89e6e0f1-d3a1-4825-8a07-c28e8d8cad39",
            "observation-5ba1501d-4f3c-49b5-8de3-289dbd0d416a"
          ],
          "brand_named_alongside": 1,
          "competitors_named_alongside": [
            "Northvale FSM",
            "Orbit Field",
            "Trakwell"
          ],
          "questions": [
            1
          ],
          "engines": [
            "chatgpt",
            "google_ai_mode",
            "google_aio",
            "perplexity"
          ],
          "answers": 4
        },
        {
          "url": "https://servicetechforum.example/core/1",
          "domain": "servicetechforum.example",
          "observation_ids": [
            "observation-098c9aec-f18e-4fbe-88e8-92a41d2158a4",
            "observation-89e6e0f1-d3a1-4825-8a07-c28e8d8cad39",
            "observation-9696d277-868f-4fea-8d23-c9c2b0124482",
            "observation-e7962d20-14e0-4c26-8c4b-7f7f5fdd0c80"
          ],
          "brand_named_alongside": 2,
          "competitors_named_alongside": [
            "Northvale FSM",
            "Orbit Field",
            "Trakwell"
          ],
          "questions": [
            1
          ],
          "engines": [
            "chatgpt",
            "google_ai_mode",
            "google_aio"
          ],
          "answers": 4
        },
        {
          "url": "https://cindermark.example/core/1",
          "domain": "cindermark.example",
          "observation_ids": [
            "observation-8defe43c-158c-4f7a-8fbd-584c8a2b6a09",
            "observation-9c2df15a-be98-4c1c-89cc-5c63a462ff88"
          ],
          "brand_named_alongside": 0,
          "competitors_named_alongside": [
            "Northvale FSM",
            "Orbit Field",
            "Trakwell"
          ],
          "questions": [
            1
          ],
          "engines": [
            "chatgpt",
            "google_aio"
          ],
          "answers": 2
        },
        {
          "url": "https://servicebuyersguide.example/core/1",
          "domain": "servicebuyersguide.example",
          "observation_ids": [
            "observation-d4d46a03-3028-4bdf-8629-31d2e77abaea",
            "observation-5ba1501d-4f3c-49b5-8de3-289dbd0d416a"
          ],
          "brand_named_alongside": 0,
          "competitors_named_alongside": [
            "Northvale FSM",
            "Trakwell"
          ],
          "questions": [
            1
          ],
          "engines": [
            "google_ai_mode",
            "perplexity"
          ],
          "answers": 2
        },
        {
          "url": "https://veranofsm.example/core/1",
          "domain": "veranofsm.example",
          "observation_ids": [
            "observation-6347bf90-b76b-4463-8c38-b2adcce9662a",
            "observation-88645a5b-3d5d-4733-8d35-f14fc43801c7"
          ],
          "brand_named_alongside": 1,
          "competitors_named_alongside": [
            "Northvale FSM"
          ],
          "questions": [
            1
          ],
          "engines": [
            "claude",
            "google_ai_mode"
          ],
          "answers": 2
        },
        {
          "url": "https://asterforge.example/core/1",
          "domain": "asterforge.example",
          "observation_ids": [
            "observation-9ac7aba8-c1ab-44a1-816a-a18ade3fd2a0"
          ],
          "brand_named_alongside": 1,
          "competitors_named_alongside": [
            "Orbit Field",
            "Trakwell"
          ],
          "questions": [
            1
          ],
          "engines": [
            "claude"
          ],
          "answers": 1
        },
        {
          "url": "https://kalvenor.example/platform/mobile-offline",
          "domain": "kalvenor.example",
          "observation_ids": [
            "observation-7a28aac1-9827-4fa4-8c6e-4ea2bf6a7bf2"
          ],
          "brand_named_alongside": 1,
          "competitors_named_alongside": [
            "Northvale FSM",
            "Orbit Field"
          ],
          "questions": [
            1
          ],
          "engines": [
            "perplexity"
          ],
          "answers": 1
        },
        {
          "url": "https://operationsweekly.example/core/1",
          "domain": "operationsweekly.example",
          "observation_ids": [
            "observation-6347bf90-b76b-4463-8c38-b2adcce9662a"
          ],
          "brand_named_alongside": 1,
          "competitors_named_alongside": [
            "Northvale FSM"
          ],
          "questions": [
            1
          ],
          "engines": [
            "claude"
          ],
          "answers": 1
        },
        {
          "url": "https://softwarecompare.example/core/1",
          "domain": "softwarecompare.example",
          "observation_ids": [
            "observation-d63c651c-456e-4da5-8ed3-a562be38880a"
          ],
          "brand_named_alongside": 0,
          "competitors_named_alongside": [
            "Orbit Field"
          ],
          "questions": [
            1
          ],
          "engines": [
            "chatgpt"
          ],
          "answers": 1
        }
      ],
      "domains": [
        {
          "domain": "trakwell.example",
          "observation_ids": [
            "observation-d63c651c-456e-4da5-8ed3-a562be38880a",
            "observation-d4d46a03-3028-4bdf-8629-31d2e77abaea",
            "observation-7a28aac1-9827-4fa4-8c6e-4ea2bf6a7bf2",
            "observation-b04d4373-1ccd-454f-8f96-4f2f1691e56b",
            "observation-9696d277-868f-4fea-8d23-c9c2b0124482",
            "observation-8defe43c-158c-4f7a-8fbd-584c8a2b6a09",
            "observation-9ac7aba8-c1ab-44a1-816a-a18ade3fd2a0"
          ],
          "urls": [
            "https://trakwell.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
          "answers": 7,
          "rate": {
            "numerator": 7,
            "denominator": 15,
            "percent": 46.7,
            "low": 24.8,
            "high": 69.9
          }
        },
        {
          "domain": "orbitfield.example",
          "observation_ids": [
            "observation-098c9aec-f18e-4fbe-88e8-92a41d2158a4",
            "observation-7a28aac1-9827-4fa4-8c6e-4ea2bf6a7bf2",
            "observation-b04d4373-1ccd-454f-8f96-4f2f1691e56b",
            "observation-9696d277-868f-4fea-8d23-c9c2b0124482",
            "observation-5ba1501d-4f3c-49b5-8de3-289dbd0d416a"
          ],
          "urls": [
            "https://orbitfield.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
          "answers": 5,
          "rate": {
            "numerator": 5,
            "denominator": 15,
            "percent": 33.3,
            "low": 15.2,
            "high": 58.3
          }
        },
        {
          "domain": "fieldservicereview.example",
          "observation_ids": [
            "observation-6347bf90-b76b-4463-8c38-b2adcce9662a",
            "observation-b04d4373-1ccd-454f-8f96-4f2f1691e56b",
            "observation-88645a5b-3d5d-4733-8d35-f14fc43801c7",
            "observation-fbca0219-e349-460e-8f5c-410920e34f4a"
          ],
          "urls": [
            "https://fieldservicereview.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
          "answers": 4,
          "rate": {
            "numerator": 4,
            "denominator": 15,
            "percent": 26.7,
            "low": 10.9,
            "high": 52
          }
        },
        {
          "domain": "hvacoperations.example",
          "observation_ids": [
            "observation-d4d46a03-3028-4bdf-8629-31d2e77abaea",
            "observation-098c9aec-f18e-4fbe-88e8-92a41d2158a4",
            "observation-89e6e0f1-d3a1-4825-8a07-c28e8d8cad39",
            "observation-5ba1501d-4f3c-49b5-8de3-289dbd0d416a"
          ],
          "urls": [
            "https://hvacoperations.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
          "answers": 4,
          "rate": {
            "numerator": 4,
            "denominator": 15,
            "percent": 26.7,
            "low": 10.9,
            "high": 52
          }
        },
        {
          "domain": "servicetechforum.example",
          "observation_ids": [
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            "observation-89e6e0f1-d3a1-4825-8a07-c28e8d8cad39",
            "observation-9696d277-868f-4fea-8d23-c9c2b0124482",
            "observation-e7962d20-14e0-4c26-8c4b-7f7f5fdd0c80"
          ],
          "urls": [
            "https://servicetechforum.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
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          "rate": {
            "numerator": 4,
            "denominator": 15,
            "percent": 26.7,
            "low": 10.9,
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          }
        },
        {
          "domain": "cindermark.example",
          "observation_ids": [
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            "observation-9c2df15a-be98-4c1c-89cc-5c63a462ff88"
          ],
          "urls": [
            "https://cindermark.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
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          "rate": {
            "numerator": 2,
            "denominator": 15,
            "percent": 13.3,
            "low": 3.7,
            "high": 37.9
          }
        },
        {
          "domain": "servicebuyersguide.example",
          "observation_ids": [
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            "observation-5ba1501d-4f3c-49b5-8de3-289dbd0d416a"
          ],
          "urls": [
            "https://servicebuyersguide.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
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            "percent": 13.3,
            "low": 3.7,
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          }
        },
        {
          "domain": "veranofsm.example",
          "observation_ids": [
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            "observation-88645a5b-3d5d-4733-8d35-f14fc43801c7"
          ],
          "urls": [
            "https://veranofsm.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
          "answers": 2,
          "rate": {
            "numerator": 2,
            "denominator": 15,
            "percent": 13.3,
            "low": 3.7,
            "high": 37.9
          }
        },
        {
          "domain": "asterforge.example",
          "observation_ids": [
            "observation-9ac7aba8-c1ab-44a1-816a-a18ade3fd2a0"
          ],
          "urls": [
            "https://asterforge.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
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          "rate": {
            "numerator": 1,
            "denominator": 15,
            "percent": 6.7,
            "low": 1.2,
            "high": 29.8
          }
        },
        {
          "domain": "kalvenor.example",
          "observation_ids": [
            "observation-7a28aac1-9827-4fa4-8c6e-4ea2bf6a7bf2"
          ],
          "urls": [
            "https://kalvenor.example/platform/mobile-offline"
          ],
          "type": "First party",
          "basis": "Matches the export company domain",
          "answers": 1,
          "rate": {
            "numerator": 1,
            "denominator": 15,
            "percent": 6.7,
            "low": 1.2,
            "high": 29.8
          }
        },
        {
          "domain": "operationsweekly.example",
          "observation_ids": [
            "observation-6347bf90-b76b-4463-8c38-b2adcce9662a"
          ],
          "urls": [
            "https://operationsweekly.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
          "answers": 1,
          "rate": {
            "numerator": 1,
            "denominator": 15,
            "percent": 6.7,
            "low": 1.2,
            "high": 29.8
          }
        },
        {
          "domain": "softwarecompare.example",
          "observation_ids": [
            "observation-d63c651c-456e-4da5-8ed3-a562be38880a"
          ],
          "urls": [
            "https://softwarecompare.example/core/1"
          ],
          "type": "Unclassified",
          "basis": "No reader classification recorded",
          "answers": 1,
          "rate": {
            "numerator": 1,
            "denominator": 15,
            "percent": 6.7,
            "low": 1.2,
            "high": 29.8
          }
        }
      ]
    },
    "period_comparison": null,
    "reader_note": {
      "executive_note": "Start with the answer where Orbit Field appears without Kalvenor Systems. Read the full response and its sources before proposing a page change.",
      "next_action": "Check whether the source page gives a clear answer to the first buyer question.",
      "proposed_owner": "Fictional client reviewer",
      "next_review": "",
      "observation_ids": [
        "observation-d63c651c-456e-4da5-8ed3-a562be38880a"
      ]
    },
    "limits": [
      "These records measure named companies and cited domains in the selected answers. They do not measure traffic, pipeline, revenue or return on investment.",
      "A mention is not a recommendation. Reader recommendation decisions remain separate from the original observations.",
      "Excluded records remain in the evidence package and do not count as misses. Scheduled and adaptive answers stay separate.",
      "Repeated answers may be dependent. The 95% Wilson intervals describe recorded binary outcomes and do not guarantee future visibility.",
      "A cited URL is a recorded citation. This report does not confirm that the page is still available or that its claims are true.",
      "The preparation date is the report date. Collection timestamps show when the underlying answers were observed."
    ]
  }
}