Audits and builds
Earned and paid media source audit: which coverage and placements shape your answers
The Earned and Paid Media Source Audit shows which press coverage and which paid placements shape the answers your buyers get, before you spend on PR or ads. Each audit reads 10 buyer questions on the five engines. One audit is $1,720, bought online; both audits are $3,120, agreed in writing.
| Item | Price | Terms | How you buy it |
|---|---|---|---|
| One audit | $1,720 | Full refund on request within 30 days of delivery. | Buy |
| Both audits | $3,120 | Agreed in writing before payment, with no automatic enrollment. | Agreed in writing |
- How you buy it
- Bought online where the row says Buy; the other rows are agreed in writing before payment.
- Deadline
- One audit within 7 business days of recorded scope confirmation, which records the agreed questions; both audits within 10 business days of it.
- Refund and terms
- Full refund on request within 30 days of delivery. Agreed in writing before payment, with no automatic enrollment.
For the rows agreed in writing: what happens next: in the 30 minute conversation we confirm the scope, the delivery date and the terms with you. The written agreement then fixes the price shown here, and no payment is taken before it.
What we deliver and when
- Earned-media audit: for 10 buyer questions on ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode (150 planned answers), the third-party articles, reviews and lists the engines cite, in order of citations, whether each names you, and the correction and pitch targets.
- Paid-media audit: which sponsored results and ads appear around Google AI Overviews and Google AI Mode for the same questions, whether paid listings on review sites are among the cited sources, and where ad copy contradicts your approved facts.
- A work plan from the audit or audits, with the ladder offer, if any, that fits each step.
Who it is for
A company about to spend on PR or advertising that wants to know first which coverage and which placements the engines lean on, and whether its ads match its approved facts.
Included
- Read-only ad account access, if you choose to give it.
- A note in the report that ad placements vary by user and time, beside every paid finding.
Not included
- Running or changing campaigns, bids or budgets.
- New coverage, which is work for Care, Program or a PR firm after the audit.
Method and receipts
Every count we report comes from our published method, version 1.1: the base and the date beside each figure, failed captures listed apart from the valid base, and a receipt kept for every observed answer. Read the method.
Terms
- Full refund on request within 30 days of delivery.
- Agreed in writing before payment, with no automatic enrollment.
- We do not promise any ranking, placement, traffic or revenue result. What the engines say is recorded on stated dates.
Questions buyers ask
Can we buy one audit?
Yes. Either audit can be bought alone for $1,720; both audits together are $3,120, agreed in writing.
Do you run our ads?
No. We review them against the answers and your approved facts.
How is this different from the Agency Deadline Audit?
That audit, at $490 per client report, gives three fixes across all sources. These audits separate earned and paid sources and check ads against your facts.
Related
Two ways to start, if this is not the right size
Start free
Claude answers ten buyer questions for your category in about a minute. No email.
Run the free checkHave us do it
We find where you are missing, fix the pages and sources, and measure again.
Talk to usFix Sprint, $3,900. Program, $5,500 a month.