Free tools / Entity and authority checker
Entity and authority checker: what your site states about your company
Our entity and authority checker lists the signals your website states about the company behind it, across 11 checks: Organization structured data and its logo, official profiles linked with sameAs, Wikidata or Wikipedia, the same name in your title and footer, an about page, contact details, a street address and named authors.
We read robots.txt before anything else and follow it, then your homepage and up to two about or contact pages it links to, within eight seconds, each up to 1.5 MB with up to three redirects to public HTTPS addresses. HTTPS websites are supported; other addresses are refused.
No email is needed; runs are limited per network and per day, and by the site's daily allowance.
We do not save your website, company name, page content or result. We keep daily totals and hashed network counters to enforce limits. A shared result stays in its link, not on our server.
What we check and why
Organization structured data
Organization or LocalBusiness JSON-LD on the pages we read: its name, logo and the common fields it fills, such as url, address, contact point and founding date.
Profiles linked with sameAs
We name each sameAs link by network (Wikidata, Wikipedia, LinkedIn, Crunchbase, GitHub, X, Facebook and Instagram and others) and note whether Wikidata or Wikipedia is among them.
One name everywhere
The Organization name should appear in your homepage title and footer, and og:site_name should be set, so every reader ties the same name to the same site.
Contact and about
An about page linked from the homepage, an email address or phone number, a street address, and authors named in markup.
What we do not check
We read what your site states. We do not visit the profiles you link, check that they name you back, count backlinks or measure how any search engine or assistant recognizes your company.
Questions
What is an entity signal?
A fact a site states that ties a name to one company: structured data naming the organization, links to its official profiles, the same name in the title and footer, and contact details. Our glossary entry on entity confidence explains why that is a publisher-defined idea, not a standard Google metric.
Should we add a Wikidata link to sameAs?
If your company has a Wikidata item that meets Wikidata's own rules, link it. Do not create an item to look more notable; our guide on what belongs in a company's Wikidata item covers what to include.
Does this measure our authority in search?
No. It reads what your own site states. It does not visit the profiles you link, count backlinks or show how any search engine or assistant recognizes your company.
Want the fix made for you?
Answer Repair completes one agreed source-backed page or fix. Choose Live or Handoff before payment. Due 48 elapsed hours after Ready. Full refund on request within 30 days of delivery.
When you want us to do the work, every offer and its published price is on our offers page. More free checks: the ChatGPT Business Hub readiness check, the website audit tool, the agent readiness grader, the AI access checker and the AI search maturity assessment, or see all free tools. Read next: What is entity confidence, and is it a Google metric?, What belongs in a company's Wikidata item? and Which structured data belongs on a B2B software site?