Free tools / ChatGPT Business Hub readiness
ChatGPT Business Hub readiness check: claim your business in ChatGPT
We score your website from 0 to 100 on six signals you control before you claim your business in ChatGPT: Organization data, Product or Offer data, llms.txt, crawler rules for OpenAI's agents, a sitemap and one consistent business name. Store markers are reported too.
We read up to eight files within eight seconds, starting on your HTTPS website: robots.txt, your homepage, /llms.txt, up to two sitemap files and up to three pages your homepage links to that your sitemap lists. We follow robots.txt. For robots.txt, your homepage, /llms.txt and your sitemap we follow up to three redirects, each to a public HTTPS address.
No email is needed; runs are limited per network and per day, and by the site's daily allowance.
We do not save your website, company name, page content or result. We keep daily totals and hashed network counters to enforce limits. A shared result stays in its link, not on our server.
What we check and why
Each signal is public, sits on your own website and is something your team can change.
Organization data 20 points
JSON-LD on your homepage, as one Organization node or inside @graph, with name, url and sameAs links to your official profiles. It states who the business is in a form software reads directly.
Product or Offer data 16 points
Product or Offer JSON-LD with a name or a price, on your homepage or on up to three pages your homepage links to that your sitemap lists. The report says the Hub has a place to add products; data already on your pages gives you one source to keep current.
llms.txt 12 points
A plain-text file at /llms.txt that names your business and links your key pages. It is a short guide for AI systems, and our free llms.txt generator drafts one from your public pages.
Crawler policy for OpenAI 20 points
robots.txt rules for OAI-SearchBot, ChatGPT-User and GPTBot. OpenAI's crawler documentation describes OAI-SearchBot as its search crawler, ChatGPT-User as the agent for visits a user asks for and GPTBot as its training crawler. We report each as allowed, disallowed or not named, and whether a named group or the * group sets it. Full points need a stated policy for all three, with OAI-SearchBot and ChatGPT-User allowed; GPTBot is your decision.
Sitemap 12 points
A Sitemap: line in robots.txt, or an XML file at /sitemap.xml. It lists the pages you want found, and we use it to choose which linked pages to read for Product data.
Business name consistency 20 points
The same business name in your homepage title, your Organization name and your footer text. We ignore case, punctuation and endings such as Inc. and LLC. One name across the site helps show the business is the one you say it is.
Store platform Not scored
Shopify, WooCommerce or BigCommerce markers in your homepage code, such as cdn.shopify.com, Shopify.theme, wp-content/plugins/woocommerce or BigCommerce Stencil files. A store is not required. The report gives connecting a Shopify store as one example of verified ownership, so we tell you what we see.
A passing check earns its full weight, a partial result earns half, and a check we could not verify earns nothing. The six weights are fixed and total 100. Store markers are reported, not scored.
What has been reported about the ChatGPT Business Hub
On 6 November 2026, Barry Schwartz at Search Engine Roundtable and Juozas Kaziukėnas in a LinkedIn post reported that OpenAI is building tools for businesses inside ChatGPT. The screens they describe carry a banner reading "Claim your business in ChatGPT", a daily chart of how often the business appears in ChatGPT answers and how many clicks reach its website, a place to add products and keep business information current, and a business agent that answers customer questions with context the business controls.
The report says access goes to businesses that have verified ownership, gives connecting a Shopify store as an example, and says early steps were seen as early as August 2026. It also says the tool shows no prompt data, no user data and no competitor benchmark or ranking. As of 8 November 2026 the tool is reported, not released, and OpenAI has published no page about it.
OpenAI has not published how it will verify ownership, so the routes we check are the expected ones, based on the 6 November 2026 Search Engine Roundtable report and common practice: a commerce connection where a store exists, and control of your domain shown through one consistent identity on your site.
The Hub, as reported, counts appearances and clicks without the questions behind them, the businesses recommended instead or the reasons. Our paid work measures those buyer questions on ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode, names who is recommended instead and keeps a receipt for every answer, under a published method. The business agent in the report answers from context the business controls; since October 2026 we have published vendor-controlled answer connectors, including a connector for Kalvenor (Sample data, fictional company), a fictional company, and the Vendor Facts File standard.
Read our ChatGPT Business Hub explainer for each check in detail, starting with ownership verification.
Questions
What is the ChatGPT Business Hub?
It is the name for a set of OpenAI tools for businesses that Search Engine Roundtable reported on 6 November 2026. The report describes a banner reading "Claim your business in ChatGPT", daily counts of how often a business appears in ChatGPT answers and how many clicks reach its website, a place to add products and business information, and a business agent that answers customer questions. As of 8 November 2026 it had not been released.
Do I need a Shopify store to claim my business in ChatGPT?
This check does not require one, and a store is not scored. The report gives connecting a Shopify store as an example of verified ownership; for a business without a store, control of its domain is the route we expect, based on common practice.
Is the Business Hub the same as ChatGPT Business?
No. It is not ChatGPT Business, OpenAI's subscription plan for teams, and it is not ChatGPT Enterprise or ChatGPT ads. The Hub, as reported, is about how a business appears in ChatGPT answers.
Does a high score mean ChatGPT will recommend my business?
No. The score covers public signals on your website. It does not measure how often ChatGPT names you, which takes a dated measurement of real buyer questions with a receipt for every answer.
What does the check read, and what do you keep?
Up to eight files within eight seconds, starting on your HTTPS website: robots.txt, your homepage, /llms.txt, up to two sitemap files and up to three linked pages your sitemap lists. We follow robots.txt and up to three redirects, each to a public HTTPS address. We do not save your website, its content or your result.
Want this done for you?
Fix Sprint includes parts 1 to 4 of our readiness work: ownership verification readiness, a business information pack with Organization, Product and Offer data and a business facts file, a business-agent context pack, and a dated baseline of how ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode name you today. Care and Program include all six parts, adding the claim on the day OpenAI opens the tool to you and, from then on, a monthly reconciliation of its counts against our receipts.
When you want us to do the work, every offer and its published price is on our offers page. More free checks: the llms.txt generator, the record check and the evidence toolkit, or see all free tools. To check crawler access page by page, use the robots.txt tester, the AI access checker and the sitemap generator; to see how a page reads and shares, the crawler vs browser view and the social preview inspector; to see what your site states about your company, the entity and authority checker and the website audit tool.