Research and learning
Original research report: a registered study, its data and the pitches that carry it
An Original Research Report gives your category a study it can cite. The design is registered before data collection. Then come the data, the analysis with intervals, the report and the dataset under a DOI, and pitches to the editors who cover your buyers. It costs $11,720 once, with a refresh at $3,120.
| Item | Price | Terms | How you buy it |
|---|---|---|---|
| Report | $11,720 once | Agreed in writing before payment, with no automatic enrollment. | Agreed in writing |
| Refresh | $3,120 | Agreed in writing before payment, with no automatic enrollment. | Agreed in writing |
- How you buy it
- Agreed in writing before payment, after the 30 minute conversation.
- Deadline
- Published within 40 business days of recorded scope confirmation, which records the approved design; the refresh 6 months after publication.
- Refund and terms
- Agreed in writing before payment, with no automatic enrollment.
What happens next: in the 30 minute conversation we confirm the scope, the delivery date and the terms with you. The written agreement then fixes the price shown here, and no payment is taken before it.
What we deliver and when
- A study design registered before data collection, then the data: a buyer survey or an answer-level measurement on ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode.
- Analysis with intervals, charts, the report and the dataset under a DOI.
- Findings pitched to 20 to 40 relevant editors and analysts with a data pack, with every response recorded.
- The refresh, when bought: new data at month 6, a dated changelog and a second round of pitches.
Who it is for
A company outside Program that wants an original study run with a registered design and published data, then distributed and refreshed. Program clients already get a quarterly study within Program.
Included
- The sponsor named in the report.
- Consent from every survey respondent, and no personal data published.
Not included
- Control over the findings. You choose the question; the data decides the findings.
- Undated changes. Any change to the registered design or analysis plan is dated and explained.
Method and receipts
Every count we report comes from our published method, version 1.1: the base and the date beside each figure, failed captures listed apart from the valid base, and a receipt kept for every observed answer. Read the method.
Terms
- Agreed in writing before payment, with no automatic enrollment.
- We do not promise any ranking, placement, traffic or revenue result. What the engines say is recorded on stated dates.
Questions buyers ask
Can we decide what the findings say?
No. You choose the question and the data decides the findings. The report names you as the sponsor.
Who receives the pitches?
Editors and analysts who cover your buyers' questions, 20 to 40 for each release.
What is the refresh for?
Fresh data keeps the study citable, and the changelog shows what changed and when.
Related
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