Research and learning

Practitioner course and cohort: the method in 10 lessons, alone or with a cohort

The Practitioner Course teaches our method in 10 self-paced lessons with practice, an assessment and a certificate, for $390 per learner. The cohort adds four weeks of live sessions, office hours and peer review with up to 12 learners, for $1,200 per learner. Both build on the Launchpad Foundations course, which is free.

Prices in US dollars, as published on 9 November 2026.
Item	Price	Terms	How you buy it
Self-paced course	$390 per learner	Full refund on request within 30 days of delivery.	Buy
Cohort	$1,200 per learner	Full refund on request within 30 days of delivery.	Buy

How you buy it: Bought online, at checkout.
Deadline: Self-paced access at once; cohorts start on published dates with at least 6 learners.
Refund and terms: Full refund on request within 30 days of delivery.

Buy the course, $390 per learner Every offer and price

What we deliver and when

10 self-paced lessons: measuring buyer questions on ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode, reading receipts and bases, fact records, source pages and outside sources, with synthetic practice, an assessment and a certificate.
The cohort: four weeks with up to 12 learners, a weekly 75-minute live session, weekly office hours and peer review of one case, your own company or a fictional one.
A seat for each learner; a team can take one cohort together.

Who it is for

Marketers and agency staff who have taken Launchpad Foundations, or know the basics, and want a defined curriculum with practice; and, for those who learn better with peers, a cohort.

Included

Launchpad Foundations, which stays open at no charge.
Practice on synthetic data or your own public data, never client data.

Not included

A job, income or selection priority. Learning, referrals and hiring stay independent.
Delivery work, which is sold separately.

Method and receipts

Every count we report comes from our published method, version 1.1: the base and the date beside each figure, failed captures listed apart from the valid base, and a receipt kept for every observed answer. Read the method.

Terms

Full refund on request within 30 days of delivery.
We do not promise any ranking, placement, traffic or revenue result. What the engines say is recorded on stated dates.

Read our terms.

Questions buyers ask

Is Launchpad still open at no charge?

Yes. The paid course builds on it.

Does the certificate lead to work with Broadcastwell?

No. Learning, referrals and hiring are independent.

What happens if a cohort has fewer than 6 learners?

It moves to the next published date, or you take a full refund, at your choice.

Two ways to start, if this is not the right size

Start free

Claude answers ten buyer questions for your category in about a minute. No email.

Run the free check

Have us do it

We find where you are missing, fix the pages and sources, and measure again.

Talk to us

Fix Sprint, $3,900. Program, $5,500 a month.