Free tools / CTR grader
CTR grader: is your click-through rate high for its position?
Our CTR grader compares a click-through rate with a reference curve built from your own Search Console export: for each average position, all your clicks divided by all your impressions there. Each row, and any CTR you enter, is graded above, in line with or below your curve, so you can see which titles and snippets to rewrite.
Use the Queries.csv or Pages.csv file from a Search Console performance export, up to 5 MB and 50,000 rows, or paste rows copied from Google Sheets, with English column names.
No email is needed. Your browser reads the file on your device; nothing is uploaded, and this page is not allowed to make network requests. A shared result stays in its link, not on our server.
What we check and why
Your own reference curve
Your reference curve is built from your own file: for each rounded average position from 1 to 10, then 11 to 20, then 21 or lower, all clicks divided by all impressions of the rows there with at least 50 impressions. A position with fewer than 5 such rows has no curve value.
Three grades
A row with at least 50 impressions is graded against the curve at its position: 1.25 times the curve or more is above your curve, 0.75 times or less is below it, and anything between is in line.
Clicks you are missing
For each row below your curve we show the clicks it would have at your curve rate, less the clicks it has, and sort by that gap.
No outside averages
We do not compare you with an industry curve. Published curves come from other sites, years and query mixes; a curve from your own export reflects your market, and you can check every number in it.
Questions
What is a good click-through rate?
It depends on the position, the query and how much of the result page other features take up, so one number misleads. Comparing each query with your own rate at the same position shows which results do worse than the rest of your site.
Why not compare with an industry CTR curve?
Published curves come from other sites, years and query mixes. A curve built from your own export reflects your market and your result pages, and you can check every number in it.
Where do I get the Search Console file?
In Search Console, open the Performance report for search results, set the date range, choose Export and then Download CSV. The download is a zip file that holds Queries.csv and Pages.csv; choose either one here.
Want the fix made for you?
Answer Repair completes one agreed source-backed page or fix. Choose Live or Handoff before payment. Due 48 elapsed hours after Ready. Full refund on request within 30 days of delivery.
When you want us to do the work, every offer and its published price is on our offers page. More free checks: the ChatGPT Business Hub readiness check, the Search Console opportunity scanner and the search snippet preview, or see all free tools. Read next: What can Search Console show about AI visibility queries?