Who AI names
Loan origination and lending software: which companies AI engines name
We asked ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode ten fixed buyer questions in this category, three runs each, and counted which of 25 companies every answer named.
Answers captured on 22 Sep 2026. 150 answers in all.
Named most often
- nCino92 of 150 answersNamed in 9 of 10 buyer questions
- MeridianLink81 of 150 answersNamed in 7 of 10 buyer questions
- ICE Mortgage Technology62 of 150 answersNamed in 8 of 10 buyer questions
- Abrigo50 of 150 answersNamed in 6 of 10 buyer questions
- Baker Hill36 of 150 answersNamed in 6 of 10 buyer questions
Never named
4 of the 25 companies in this checked set were not named in any of the 150 answers.
Observed answers on stated dates, not a ranking and not a judgment of product quality. The full category record, with every company, question and engine.
Absence Index release 2026-09, published 23 Sep 2026. DOI 10.5281/zenodo.22907695. CC BY 4.0 with attribution to Broadcastwell.
Where does your company stand?
The free 10-question check (one engine) shows whether Perplexity names your company today. The $490 Category Audit asks ten buyer questions in your own category on ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode, three runs each, with the sources the answers cite and three prioritized fixes.