Kalvenor, first three checks
Using the fictional Kalvenor sample, choose the first three things you would verify before proposing any change. Explain the order and one fact that would change it.
Practice
Short exercises, real evidence
Ten to twenty minutes and up to 250 words each, on the fictional Kalvenor sample and on category level Absence Index data. Pick one, write your answer, and the Broadcastwell team replies within one business day.
Exercises
Kalvenor, the question that moved
In the fictional Kalvenor sample's ten buyer questions, one competitor is named in 9 of 10 and Kalvenor is named by at least one engine in 8 of 10. Pick one question Kalvenor is missing from and write the single most defensible reason a buyer question like that might name a competitor instead. State what evidence you would need.
Reading a category table
In construction project management, 22 vendors were checked; the most named vendor appeared in 109 of 150 valid answers (72.7%, Wilson 95% interval 65.0% to 79.2%) and four vendors appeared in 0 of 150. Observed answers on stated dates, not a ranking. This is not a judgment of product quality. What would you verify before concluding anything about the zeros?
Noise or change
Two measurement runs a week apart show a vendor at 12 of 150 and then 19 of 150 valid answers. Is that a change or noise? Show how you would decide, and what you would say to a CMO.
Source or claim
Pick any public claim about AI search visibility you have seen this month. Separate what is observed, what is inferred and what is marketing. Link the source.
The first fix
A software company is named by ChatGPT but not by Claude, Perplexity, Google AI Overviews or Google AI Mode. Propose the first fix you would test, the evidence that would show it worked, and the evidence that would show it did not.
Answers
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