Module 5 of 8 · 25 minutes
Use a free check as a starting point
Explain what a narrow check can and cannot tell a buyer.
The Free 10-question check is a limited observation on one engine. It can prompt useful questions. It cannot replace a multi-engine baseline or establish lost revenue, a stable trend or a guaranteed improvement.
Choose a safe example
Read a public sample or use a company website you own and are permitted to test. No third-party confidential data, employer records, customer lists or private documents. A tool link is optional; the synthetic example in this course is sufficient to complete every exercise.
Record the input and the limits
Keep the category, question wording, date and engine with the result. Confirm a proposed category before treating an output as meaningful. A missing name may reflect question fit, run variation or limited evidence. It is a signal to investigate, not a diagnosis of the business.
Move from a screenshot to a question
Instead of saying You are losing customers, ask whether the category matches the company's buyers and whether repeated observations show a consistent pattern. Explain the difference between a free narrow check and a purchased scope using current published terms. Never manufacture urgency from a single run.
Practice, then check
Spend ten minutes exploring the free tool description and sample account without submitting private information. Use ten minutes to annotate a synthetic result card with scope and three limitations. Spend five minutes writing a useful next question that does not prescribe a purchase.
Your learning artifact
Produce a synthetic annotated result card. No submission, measurement purchase, sales lead or client deliverable is required.
No real prospecting, paid measurement or company deliverable is required.