Module 6 of 8 · 25 minutes
Match a need to an available scope
Explain the offer ladder and one-time credits accurately.
A useful introduction starts with fit, not the most expensive offer. A buyer should understand the current scope, price, refund terms and limitations before choosing a next step.
Current retail offers
The Category Audit is $490 once. The AI Visibility Diagnostic is $990 once and currently paused; do not offer it as available. The Fix Sprint is $2,900 once. The program is $13,500 per 90 days, billed $4,500 monthly. The current offer page and signed scope control what is delivered. No service guarantees placement, ranking, leads or revenue.
Credits are counted once
An eligible $490 Audit credit reduces a Sprint payment to $2,410. An eligible $990 Diagnostic credit reduces it to $1,910. One credit applies per Sprint. A Diagnostic can instead credit the first program invoice once, leaving $3,510 new cash. Do not promise a credit outside its stated conditions.
Separate retail and agency economics
Agency wholesale is $1,000 per client per month for the first client and $490 for each additional client. A white-label Category Audit is $490. No Launchpad referral schedule is agreed for either. The $190 offers elsewhere on the site are not included in this referral schedule.
Practice, then check
Read pricing and terms for ten minutes. Spend five minutes choosing an available scope for a fictional team that wants a baseline before changing its pages. Spend five minutes calculating the Audit-to-Sprint credit. Use five minutes to explain why a paused Diagnostic cannot be the next step.
Your learning artifact
Write a neutral offer-fit note using fictional needs. Include the price, a limit, one credit condition and a link to terms. Do not sell or contact anyone.
No real prospecting, paid measurement or company deliverable is required.